I could not go a month without paying respect to a man who influenced me in so many ways. From the design of this site, to our upcoming iPhone app, and to the way we approach life at Supply&Demand. The above video titled, “The Crazy Ones” was shot in 1997 and the first ad with the “Think Different” slogan. Originally Narrated by actor Richard Dreyfuss, Jobs recorded an alternate version in his own voice, bringing the ultimate personal touch to the words he wrote himself. Steve’s version was never publicly aired because he did not want it to be about him, but about Apple.
The text used in the ad :
Here’s to the crazy ones.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them.
About the only thing you can’t do is ignore them.
Because they change things.
They push the human race forward.
And while some may see them as the crazy ones,
We see genius.
Because the people who are crazy enough to think
they can change the world,
Are the ones who do.
The one-minute commercial featured black and white video footage of significant historical people of the past, including (in order) Albert Einstein, Bob Dylan, Martin Luther King, Jr., Richard Branson, John Lennon, R. Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria Callas, Mahatma Gandhi, Amelia Earhart, Alfred Hitchcock, Martha Graham, Jim Henson (with Kermit the Frog), Frank Lloyd Wright, and Picasso. The commercial ends with a young girl opening her closed eyes, as if to see the possibilities before her.
Walter Isaacson’s biography of Steve Jobs has already made its way onto Amazon’s Best Books of 2011 list. The biography is number eight in the Top 10 Editor’s picks for 2011 and is number one in the best Biographies & Memoirs of 2011 category.
Pick up Walter Isaacson’s ‘Steve Jobs’ on
to learn about a story of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.
Check out the timeline of a visionary and and a creative genius courtesy of fluidcreativity: