Legendary music crew The Hieroglyphics (Del the Funk Homosapien, Souls of Mischief, Casual, Pep Love, and Domino), in conjunction with Parish Entertainment Group, are pleased to announce the first annual Hiero Day music festival on Monday, September 3rd from 11am-6pm to celebrate the roots of hip hop music and the city of their hometown, Oakland, California. The event will feature Oakland vendors, food trucks, a family area, a skate area, and performances from The Hieroglyphics, Blackalicious, Planet Asia, Moe Green, and many more.
This inaugural event will become an annual celebration showcasing a diversity of innovative, multicultural, and local music. The festival will host Bay Area-based acts on the main stage, which will be located at the intersection of San Pablo and 17th Street, two blocks away from City Hall in the heart of downtown Oakland. The block party is designed to celebrate Oakland and support local businesses, the community and independent hip hop culture. The all-ages, environmentally conscious, free festival is committed to showcasing independent and emerging artists who live and work in the community. Long recognized for fostering a unifying atmosphere while maintaining a commitment to groundbreaking music, this Hiero Day festival is an extension of the wide appeal the Hieroglyphics crew has maintained on a friendship level for 30 years and as an official crew since 1991. The festival will remain free and accessible to all, regardless of income, thanks to generous sponsors who will be announced soon.
The Hiero Day idea was brought to fruition by Casual, who was notified by a fan on the Hiero Hoopla message boards that 9/3 is a great day to commemorate Hiero’s rise to prominence, building off Souls of Mischief’s seminal hit, “’93 Til Infinity.” Says Souls member and Hiero Imperium CEO Tajai Massey, “After looking at our influence and worldwide fan base, we wanted to give back in some way with an event that’s a mix of 4:20, X Games, and Lollapalooza. And since we’re from a city that has spawned several progressive movement and style, we want to show our pride and recognize these accomplishments as well as look towards the future by embracing the youth and engaging them with positivity. We started this as kids and have been buoyed and championed by youth worldwide. It’s time to give back.” Going forward, 9/3 will be the official worldwide holiday where fans and artists who have inspired The Hieroglyphics can participate and celebrate by rocking Hiero gear, introducing new people to the Hiero legacy, and celebrate the legacies of indie music, street skating, and youth empowerment in their respective hometowns.
Hiero fans all over the world who twit-pic and Instragram photos using the hashtag #HieroDay will see their photos posted on Hiero Imperium’s official Facebook page.
Hiero Day Line-Up (More To Be Announced):
Guest DJs and more!!!
Monday, September 3rd, 2012
San Pablo and 17th Streets, Oakland, California
More info here.