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Handsome Oxford Launch Party


Handsome Oxford is a petite and cozy boutique with a burst of character. The shop has been in existence for the past 5 months, and is tucked along Hyde St. in the Tenderloin District of San Francisco.

A “Made in America” sign and large American flag adorn the exterior of the store. Meanwhile, nostalgic Americana is draped, inside of the shop, from head to toe. Here, you will find apparel and accessories hand-picked by the owner and founder, Mark Cruzada. Handsome Oxford carries predominantly menswear and is, if course, 100% American-made.

Last Saturday, Nov. 3rd– family, friends, and customers gathered for the store’s official launch. There was great music blasting, complimentary food and drinks, and dope vibes!

I got to steal a few minutes with Mark to discuss the events leading up to his idea, of opening up a vintage shop. A native of the East Bay (Fremont/San Leandro), Mark openly admitted to being a “pack rat” in his younger days. He began collecting Pendletons and North Face apparel, back in high school. His “hobby” turned into an “addiction”. Mark puts pride and care into the merchandise he chooses to sell. It’s apparent when you walk in the store and find what they have to offer.

They’ve got it all:  Plaids shirts to various styles of jackets to the original LA Raiders and California Raisins sweatshirts. I was taking photographs of the shop, and low and behold– a 1987 NLCS Giants sweatshirt caught my eye!

Where does he acquire such amazing finds? Everywhere! Mark and his brother, Matt, frequent flea markets and thrift shops all over the country. From Seattle to Oregon, from LA to Texas, and even all the way out to the East Coast.

Next trip: to Billings, Montana!

I asked Mark if he plans to expand Handsome Oxford? He says he’d love to open up a shop in Japan. And, he also mentioned increasing the women’s merchandise. (YES!)

If you love vintage American-made apparel, then this place is your “crack dealer”. You must come and see for yourself!

By the way, guess who got the `87 Giants NLCS sweatshirt that was on display?!


Handsome Oxford – 646 Hyde St. – San Francisco, CA. 94109

Twitter: @HandsomeOxford
Instagram: @HandsomeOxford
Tumblr: www.handsomeoxford.com



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